Naan Mudhalvan Programme on “Digital Marketing”
On behalf of Naan Mudhalvan, Trinity College for Women, Namakkal conducted a programme titled “Digital Marketing” on 21 & 28.02.2024, 06, 13, 20 & 27.03.2024 and 03, 10 & 17.04.2024”.
Ms. M.V. Lalitha, Scopik Edu (P) Ltd., Chennai was the resource person. Social media, mobile applications, electronic mail, and other digital platforms are examples of digital marketing. There is much needed for modern marketing, she said. Also, she explained the various kinds of digital marketing, such as “content marketing, pay-per-click, affiliate marketing, mobile marketing, social marketing, e-mail marketing, search engine optimization, and so on.”
