Naan Mudhalvan Programme on “Digital Marketing”
Under the auspices of the Naan Mudhalvan, Trinity College for Women, Namakkal conducted a nine-day programme titled “Digital Marketing”. It was held on the date (s) of 27th January, 03rd February, 13th February, 20th February, 13th March, 14th March, 20th March, 21st March and 27th March 2025. Ms. R. Vijayaprabha, Trainer, Scopik Edutech (P) Ltd., Karur was the resource person.
The details of Digital Marketing were as follows:
| Introduction to Advanced SEO (Search Engine Optimization) Tools |
| Conversion Funnel Optimization Basics |
| Advanced Funnel Strategies |
| Competitive SEO Analysis Basics |
| Advanced Competitive SEO Techniques |
| Social Media Strategy for Engagement |
| Advanced PPC (Pay per click) campaigns |
| Content Calendar Creation Basics |
| Advanced Content Calendar creation |
| Retargeting Strategies Basics |
| Advanced Content Calendar Creation |
| Retargeting Strategies Basics |
| Advanced Retargeting Tactics |
| SEO-friendly copywriting |
| Visual Content Strategy Business |
| Advanced Visual Content Strategies |
| Advanced Google Analytics |
| Attribution Modeling Basics |
| Advanced Attribution Modeling |
| Personalized Email Campaign |
The resource person explained the various topics, like advanced SEO and lead generation models, social media strategy and paid campaign management modules, the content marketing and copyrighting module and an analytics & data insights module.
Dr. B. Vishnupriya, Coordinator, Naan Mudhalvan, The Adjacents of Naan Mudhalvan, Dr. K. Gowrimala, Mrs. D. Prabha, the department members of Naan Mudhalvan, Dr. N. Subalakshmi (Tamil), Mrs. A. Revathy (English), Mrs. V. Gayathri (Computer Science), Mrs. M. Umamageswari (Commerce), Ms. P. Sri Renugadevi (Nutrition & Dietetics), Mrs. S. Madhukaraveni (Mathematics), Mrs. S. Sandhiya (Physics), Dr. S. Kalaivani (Chemistry) and Ms. K.P. Theepika (Costume Design and Fashion) made arrangements.
